HP today announced that it has appointed Stephen DiFranco to serve as senior vice president and general manager for the Americas region of its Personal Systems Group (PSG), reporting to Todd Bradley, executive vice president of PSG.
DiFranco will replace Stephen DeWitt, who has been named senior vice president and general manager of the webOS global business unit. HP will begin an active search to identify a new leader of its Solutions Partner Organization (SPO), with that business continuing to report into PSG Americas. DiFranco will continue to oversee SPO until that role is filled.
“Stephen DiFranco has shown the leadership and operational discipline that exemplifies our executive bench,” said Todd Bradley. “His experience driving profitable growth with our channel partners will be essential to leading PSG’s business across the Americas region.”
In his new role, DiFranco will be responsible for driving the marketing, sales and operations strategy for the continued growth of PSG in the United States, Canada and Latin America. Stephen will be responsible for the financial performance of both the commercial and consumer business. PSG’s portfolio includes PCs, mobile products, client virtualization and connected entertainment solutions, internet services and support for consumers, small to midsize business and enterprise customers.
In his former role as general manager of SPO – Americas, DiFranco successfully oversaw alignment and collaboration across HP’s partner network, driving continued growth for HP partners throughout the region. He bolstered HP’s channel efficiency by aligning the channel to major industry-specific cycles to better meet the needs of partners. He also successfully evolved the economics of HP’s channel business by enabling partners to better measure the return on investment of their HP relationships.
DiFranco joined HP from Lenovo last year, where he served as vice president of consumer and commercial channels, managing the company’s channel business in the United States and Canada. Prior to Lenovo, DiFranco held senior marketing positions at Advanced Micro Devices (AMD) and Maxtor Corporation.